Branding is an essential part of a business. The visual identity of the brand reflects the personality of the company and the clients. Therefore this project seeks to re-brand Chocolat Boréal.

Chocolat Boréal is a chocolate workshop where traditional know-how is combined with modern and raw design. Boréal referring to the northern lights, where there are bright colors. This color palette uplifts the spirit of the brand while keeping it fun and modern.

A branding guidelines book is also included part of the project. It demonstrates rules regarding the logo, colors, uniforms and the various items that improves the brand image. It explains the packaging and the association of the patterns to each category of flavors.

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